Is innovation important to business success

Both of strategic innovation and management innovation, are regarded as the successful factors for enterprises, on one hand, they accompany with enterprises growth, on the other hand, they help enterprises develop and guarantee to stand out in the same line, promote the competition.

“only can adapt the fast changes, the enterprises can survival in such a competitive society; otherwise, only can be eliminated.”

Strategic innovation helps the company redefine the market goal. Organizations to determine the business objectives will determine how companies determine their own customers, competitors, competitive strength,  also determine to the opinions about critical successful factors, and ultimately deciding the competitive strategy,  successful strategic innovation will be adopted with different competitive strategies and business objectives of all the competition opponents completely.