
AI agents are used by video game producers.
how AI agents are being used by video game makers, according to a significant 2025 study conducted by Google Cloud and The Harris Poll:
Since the game Nim was originally released in 1948, artificial intelligence has been a fundamental component of video games. Compared to academic AI, video game AI is a separate subfield. Instead of using machine learning or decision-making, it enhances the gaming experience for the gamer. AI agents are presently used in some capacity by 87% of game developers worldwide.
Use Cases in the Real World
Ubisoft: AI-powered Ghostwriter tool aids in creating NPCs’ first-pass dialogue
NVIDIA ACE: Offers AI avatars and partners in real time
Advanced NPC behavior in immersive RPGs and MMOs is made possible by inworld AI.
Unity Muse: Enables programmers to create code, animations, and shaders via text prompts.
-Traditional AI, which has been used for decades for pathfinding, adversary behavior, and NPC reasoning, is referred to as AI in gaming.
-Generative AI, machine learning, and modern AI are what drive:
Intelligent NPCs (more adaptable and human-like)
-Generation of procedural elements (quests, dialogue, and environments)
-Automated balance and testing
-Designing narratives (story, quests, dialogues)
-Animation and voice synthesis
-Predicting and customizing player behavior
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